Coast Outdoor Advertising is one of the largest billboard companies operating on Vancouver Island. They offer digital, staggered, and lighted billsboards. This company manages 200 of these advertising spaces throughout the island. These advertising structures are a great way to promote your business. They are effective, especially when they are combined with other forms advertising.
Coast Outdoor Advertising offers many options for companies interested in marketing your products or services. It is a family owned company. The company has a lot of billboards and also an advertising plant. Since 2012, Darren McLean runs the company. He is an alumnus of University of Victoria, where his economics degree was obtained. He has a lot of experience in small-medium leadership.
Coast Outdoor Advertising specializes is advertising on Vancouver Island. These include Chemainus and Courtenay as well as Departure Bay, Duncan and Mill Bay. Qualicum Beach is also included. It also serves the lower mainland and Vancouver OOH markets.
Outdoor advertising can have many benefits. It's also a great way to reach diverse audiences. A well-designed outdoor structure can make a big difference whether you are advertising a national brand, or a local company.
It is always a good idea research all the options for ad space when choosing the ideal location. Your message will be seen by your target audience if you choose the right space. Outdoor advertising is not cheap. You need to balance effectiveness and cost. There are many ways around this problem. Your marketing success can be affected by the choice of outdoor structures, whether it's a static billboard or a digital screen.
Billboards can be made in many sizes and shapes. Wallscapes offer a unique and striking format that is both eye-catching as well as being visually appealing. Wallscapes are a smart marketing strategy sure to be noticed by your target audience.
It can be difficult to pick the right one, given the number of options available. This can be done by using a location-finding service. AdQuick for instance can provide a list highlighting the most desirable locations. The location's cost will vary depending on its size and the demographics. You can use an online tool such as this to determine the most cost-effective locations for your advertising budget.
Coast Outdoor Advertising might be new, but its founders have been in the business for more than 30 years. Doug McGregor founded the company back in 1975. It has hundreds upon hundreds of billboards across Vancouver, BC. Its most notable features include lighted digital billboards, premium placement on bus ads, and a number of other unique features.
FAQ
Is it possible for traffic to be free?
Refers to traffic that comes from organic search results, without the need for advertising. This traffic is known as natural or organic traffic. There are many ways you can get free traffic.
Article Marketing is an excellent way to generate free traffic. Paid ads are more expensive than the CPC. Article marketing is also referred to as content marketing.
Social Media Marketing: Social media sites such as Facebook, Twitter, LinkedIn, and LinkedIn make it easy to promote your company through advertising. These sites allow you to update, share photos, and develop relationships with people who could become customers. Many businesses choose to pay for ad space on social media websites because they want to reach a wider audience at a lower price.
Blogging - Blogging is another great way to generate free traffic. You'll attract visitors if you write quality content that people enjoy reading. You can sell products and services once you have attracted visitors to your blog.
Email Marketing: Email marketing is a proven method to increase traffic to your website. You can grow your list and eventually sell to subscribers by sending them emails frequently.
How much does advertising on social media cost?
If you decide to go this route, you should know that social media advertising is not free. Based on the time spent on each platform, you will be charged monthly.
Facebook - $0.10 per 1000 impressions
Twitter - $0.20 per 1,000 impressions (if you tweet)
If you send invitations, Linkedin: $0.30 per 1,000 impressions
Instagram - $0.50 Per 1,000 Impressions
Snapchat - $0.60 per 1,000 impressions ($0.40 per user)
YouTube - $0.25 per 1,000 views
Tumblr $0.15 for 1,000 impressions text posts
Pinterest - $0.05 per 1,000 impressions per month
Google + $0.15-$0.20 for 1,000,000 impressions
Tumblr – $0.15 - $0.20 per 100,000 impressions
Vimeo - $0.20 - $0.25 for 10,000 impressions
Soundcloud: $0.20-$0.25 Per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20- $0.25 for 1000 diggs
Reddit: $0.20-$0.25 for 1000 comments
Wordpress $0.20-$0.25 per 500 Comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
How do I choose my target market?
Start with yourself and those close to you. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions: Who do you consider the most influential in your industry? What problems do they deal with daily? Who are my top-ranking people? Where do they hang out online?
Return to the beginning. Why did you begin? What problem solved you for yourself? How did that happen?
These answers will allow you to determine who your ideal customers are. You'll also learn more about what makes them tick and why they buy from you.
Look at your competitors' sites and social media pages for clues as to who they cater.
Once you identify your target customers, then you must decide which channels to use to reach these people. If your company offers services to real estate agents you might make a website that targets home buyers.
A blog could be created if your software is offered to small businesses.
If you sell clothing, you could create a Facebook page for teens. If you own a restaurant, you can set up a twitter account to provide information for parents searching for child-friendly options.
The important thing is that you have many options for getting your message across.
What is an advertising buyer?
Advertising space is purchased by an advertiser on TV, radio and printed media.
Advertisers pay for the time their message appears.
They do not always look for the best ads, but are looking for the most effective to reach their target audience.
An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.
Advertisers can use these data to determine the best medium for them. For example, they might decide that direct mail would be more effective with older audiences.
Advertisers also consider the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
Advertisers should also consider how much money they have available and how long it takes to use it.
Advertising what is it?
Advertising is an artistic art form. Advertising is more than selling products. It's about making emotional connections between people, brands, and each other.
Advertising is all about telling stories with images and communicating ideas.
It is important to communicate clearly and persuasively. You must tell a story that is relatable to your target market.
This makes advertising different from other forms of communication, such as public speaking, writing, or presentations.
You are building a brand identity when you run a successful advertising campaign.
This is how to be remembered. People want to remember you.
What is an ad-campaign?
An advertisement campaign is a series containing advertisements to promote a product. This could also include the entire production of these ads.
The Latin word "to sell" gave rise to the term "ad". Marcus Terentius Varro (116–27 BC), the first known user of the term "ad" used it to mean "to make sales."
Large companies or agencies usually do advertising campaigns. These campaigns may include many media types such as print, television, radio and the internet.
Advertising campaigns are typically long-lasting and have clear goals. One example is that some campaigns seek to create awareness while others are more focused on increasing sales.
What do you need information about print advertising
Print advertising is a great medium to communicate with customers. Print advertising is used by many companies to promote their products and services. Its main purpose is to grab the attention of consumers.
Print ads are usually one-page long. They contain text, images, logos, and any other graphics. You may also find sound, animation, video and hyperlinks.
These are the main types of print ads:
1. Brochures - These are large format printed pieces designed to attract people into stores. Brochures often feature eye-catching designs and colorful photos.
2. Catalogues: These are smaller versions or brochures. These are typically sent to customers who ask for specific information.
3. Flyers – These are small pieces made of paper that are distributed at events, such as fairs or concerts. If they are given out at retail outlets, they can be obtained for free, but you must pay for them.
4. Posters – These are larger versions for flyers. They are displayed on walls, fences, and buildings. They are usually made using computer software programs, which is designed to draw the eye of passersby.
5. Direct mail - This refers to letters or postcards mailed directly to potential customers. These are sent periodically by companies to remind current customers about their business.
6. Newspaper Ads are placed in newspapers and magazines. These ads are often quite long and include both text and images.
Statistics
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
External Links
How To
How to make sponsored ads on Facebook
Facebook has quickly become one the most widely used social networking platforms. Globally, there are 1.79 Billion active monthly users. This number continues to grow every day.
Facebook is free but you must pay to reach your audience. You have the option to use paid advertising options like banners and promoted posts.
Login to an app you already have registered. If not, click "Create New App". These are the steps to follow:
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Click "Add Platform" under the Apps section.
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Click Continue, then select "Advertising".
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Please fill out this form and send it back.
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After approval, you will get a Client ID and Secret key. You will need to copy them.
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Then, copy the keys into the appropriate areas.
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Type the campaign name and choose the currency.
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Click "Begin Campaign"
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Follow the instructions until your first banner appears. Copy the URL and return to your Facebook page.
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Paste the code into the box provided by Facebook.
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Click "Save Changes."
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Your ad should now be live!
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Repeat steps 10 through 12 for each additional banner you want to create.
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Once you are done, click "Continue", and continue with the process.
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Make sure you complete the final step before creating your adgroup.
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Once your campaign is complete, click the "View All Ads” link to view all of it.
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To delete any ads click on the "Remove Ads” button next to each individual ad.
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If you are not seeing results after running your campaign check that you have followed the directions.
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Be sure to verify the date range of your campaigns.
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You should set your budget in a sensible way.
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You can save your changes.
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Before clicking "Submit", review the settings of your campaign.
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You can wait for your ads on your timeline to appear.
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Congratulations for a job done well!
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Let's now examine some tips to help improve your results.