KFI-AM, a Los Angeles radio station, is very popular. It broadcasts at 6:40 AM. The signal can also be heard in Arizona and Nevada. During the day, it's a news and talk format. In the evening, it's a top forty music station. KFI provides shows for national syndication, aside from local programming.
KFI, the flagship station for the Los Angeles Dodgers in the 1960s was KFI. KFI aired every Dodgers match throughout the 1970s. KFI was an important source of news about war in the Los Angeles-area during World War II. It also carried NBC's weekend broadcast service.
KFI began playing adult-oriented top 40 music in late 1970s. There were many popular disc jockeys, interspersed between aggressive coverage of local sports. Dave Diamond was evening host. Bob Shannon survived the transition and worked later as an acting coach in Los Angeles.
"The Swingin’ Year" was a nationally syndicated TV show for 25-years. Chuck Cecil hosted the show from 1956 to early 1970s. Before it moved to KKJZ in Long Beach, it aired on KFI.
KFI was a talk and news station that shifted from a top-40 format in the late 1970s. Scott Ellsworth's program called "Scott's Place", featured jazz music. Ted Rall and Charlie Fox were also present.
Lohman & Barkley formed a morning duo. They also did live call in shows. Casey Bartholomew served as a board operator. He also wrote popular "updates". Tim Kelly was a contributor for the Bill Handel Program.
KFI is also a pioneer in the Emergency Alert System Western U.S., providing play-byplay broadcasts and support to other stations across the Southwest. Its transmitter site in California is La Mirada. It has shut down its HD signal as of August 12, 2015.
KFI has an iHeartRadio internet streaming platform. There is one national syndicated talk show, and two local shows. All of the hosts hail from Southern California. The station has featured some of the most famous radio personalities.
KFI has had a lot of change in its lineup over the past decade. Many of the former hosts have left KFI. Others have returned. Neil Saavedra is now marketing director. Mike Nolan, a ground-based traffic reporter, is also back on air.
KFI also added new programs. Mike Nolan, who was absent for a while, returned to KFI's 103.5 airwaves as a subject-matter expert for aviation topics. He is also host of Sunday's Jesus Christ Show.
Interviews were held with former NBC Radio personalities on the 50th anniversary of KFI. Ev Kelly, Tim and Mark Thompson, the "Swingin’ years," were also present. Tom Leykis who hosts a political-oriented, "combatradio", was also among the guests. Dave Hull, who hosts a weekly talk program, joined the line-up in 2013.
KFI held its 50th Anniversary celebration at Burbank, CA's Radio Station. Cox Broadcasting acquired KFI for $15million. This was the highest amount ever paid to a radio station.
FAQ
What are the basics of print advertising?
Print advertising is an effective way to reach consumers. It is used by many companies for promoting products and services. The goal is to get the consumer's attention.
Print ads are typically short (1 page) and usually include text, photos, logos, or other graphics. You may also find sound, animation, video and hyperlinks.
Here are the main types and classifications of print advertising:
1. Brochures - These are large format printed pieces designed to attract people into stores. Brochures are filled with eye-catching designs, colorful pictures, and attractive graphics.
2. Catalogues are smaller versions than brochures. They are typically sent to customers who have requested information on specific items.
3. Flyers are small pieces or paper distributed at events such concerts and fairs. Flyers can be handed out at retail outlets for a small fee, but are generally free.
4. Posters - These flyers can be larger than the ones you see on the flyer. These flyers can be displayed on buildings, fences and walls. They are usually made using computer software programs, which is designed to draw the eye of passersby.
5. Direct mail - This refers to letters or postcards mailed directly to potential customers. These are sent periodically by companies to remind current customers about their business.
6. Newspaper Ads – These are ads that appear in newspapers or magazines. These are typically quite long and often contain text as well images.
How can you choose your target audience?
Start with yourself, and the people closest to you. You might be unsure where to begin. Ask yourself: "Whom am I trying to reach?"
Ask yourself these questions. Who are the most influential people within my industry? What problems do they deal with daily? Who are the smartest people in my industry? You can find them online.
Go back to the beginning when you started your business. What motivated you to start your business? What problem were you able to solve and how did this happen?
These answers will help you identify who your ideal clients are. These answers will help you understand your ideal clients and what motivates them to buy from you.
For clues on who your competitors cater to, check out their websites and social media pages.
Once you've identified your target customers, you'll need to decide which channel(s) to use to reach them. You might, for example, create a website to target home buyers if you offer services to real-estate agents.
If your company provides software to small businesses, you might consider creating a blog for those owners.
If you sell clothing, you could create a Facebook page for teens. Or if you're a restaurant owner, you could set up a Twitter account for parents looking for kid-friendly places to eat.
You have many options to convey your message.
How much does it cost to advertise on social media?
This route is not for everyone. You will be charged monthly for your time spent on each platform.
Facebook - $0.10 per 1000 impressions
Twitter: $0.20 per 1,000 impressions (if your tweet is on Twitter)
Linkedin - $0.30 per 1,000 impressions if you send out invitations
Instagram - $0.50/1000 impressions
Snapchat - $0.60 per 1,000 impressions ($0.40 per user)
YouTube – $0.25 per 1000 views
Tumblr: $0.15 per 1,000 impressions of text posts
Pinterest - $0.05 per 1,000 impressions per month
Google + $0.15-$0.20 Per 1 Million Impressions
Tumblr: $0.15-$.20 per 100,000 impressions
Vimeo – $0.20- $0.25 Per 10,000 Impressions
Soundcloud: $0.20-$0.25 Per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg – $0.20 - 0.25 per 1000 diggs
Reddit: $0.20-$0.25 for 1000 comments
Wordpress - $0.20 to-$0.25 for 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What should you know about internet marketing?
Internet advertising is a key part of any business strategy. It allows businesses to reach potential clients at a low price. There are many options for internet advertising. Some are completely free while others require payment.
There are many ways to advertise online, including pop-up ads and banner ads. Each method comes with its own set of advantages and disadvantages.
What is branding exactly?
Your brand is the way you express who you are and what your stand for. It's how people remember you and your name.
Branding is all about creating an identity that makes your company memorable. A brand is more than just a logo. It includes everything from your physical appearance and the voice of employees.
A strong brand helps customers feel confident in buying from you because they know exactly what they're getting. This gives customers the confidence to choose your products over other brands.
Apple is a great example of a brand-named company. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple has been synonymous with technology since its inception. Apple is the brand people think of whenever they see a smartphone or computer.
If you're considering starting a new business, you should consider developing a brand before launching. This will give your company a face and personality.
What do you need to know about radio advertising?
Understanding the interactions between different media is essential. All media forms can be considered complementary, rather than competing.
Radio is best used as an extension of television advertising. It complements TV by reinforcing key messages and providing additional information.
Radio listeners are often not able to handle long TV commercials. Radio ads are typically shorter and less costly.
What is the best way to learn about television advertising?
Television advertising is an extremely effective medium for reaching many people at once. It was also quite expensive. It is powerful, however, if it is used well.
There are many different types of TV ads, but they all have certain common characteristics. It is important to make sure that your TV ad fits into the appropriate category. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message should be consistent throughout the entire campaign.
It is important to remember that ads are best aired during prime-time. This is because the majority of viewers will watch TV while they relax in front a set. You want them to be relaxed enough to focus on your words.
The bottom line is that even if you have a lot to spend, it doesn't necessarily mean you'll be able to get great results. In fact, the opposite may be true. According to University of California research, commercials airing during popular shows are less likely to be seen and sell more products than those which air during unpopular shows. It is important to do the right thing if your TV advertising budget is large.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- It's 100% reliant on your website traffic. (quicksprout.com)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
External Links
How To
How to Advertise on Facebook
Facebook is one of most widely used social media platforms. Facebook is used by around 1 billion people each month, according to estimates. Facebook is the largest company in the world. The popularity of Facebook is mainly due to its unique features such as chat, video calls, games, etc. Facebook accounts allow users to share photos, comments, send messages, play video games, and watch videos. Facebook offers businesses the ability to promote themselves via advertisements. These advertisements can include text ads (banner ads), banner ads, sponsored stories or promoted posts.
Facebook advertising can be done in two ways. Advertising on Facebook can be paid for. You can also use free methods. These are the two methods we'll discuss below.
How to advertise on Facebook using paid options
Paid advertising via Facebook is where you pay Facebook directly for every impression. You can pay monthly or annually. There are various types of paid advertising on Facebook. These include:
Text ads: These are similar in appearance to regular texts ads. However, they appear above or below the feed instead of being shown next to newsfeed items.
Banner ads are large, rectangular images that take up the entire screen. They usually show an offer or product.
Promoted posts - These are similar to regular posts and appear at the top newsfeed. Businesses often use promoted posts to promote their products.
Sponsored Stories – These stories are short and relevant that appear at top of users' feeds. These stories are paid by brands and businesses seeking to reach potential customers.
Advertising using Free Options
Free advertising on Facebook is done using the same methods as regular Facebook. These include Text ads as well as Banner ads, Promoted Posts and Sponsored Stories.
You cannot, however, create a custom audience with free advertising. Targeting people can only be done based on their age, gender or location.
How to get started advertising on Facebook
The first thing you need to do if you want to start advertising on Facebook is to sign up for an account. Then you will be able to access all the tools available. You can set up your account by following the steps below.
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Click "Create new Ad Set."
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Add a name to your ad-set.
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You can choose the type advertisement you want to place (textual, image or video).
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Pick the areas you want to target.
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You can set the budget amount.
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You can select Facebook Audience Network from this drop-down menu.
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Click "Next step."
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Click "Review" and then click "Continue".
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Before you click "Continue", review your selections.
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If you need additional information, please fill out the form.
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Click "Save changes."
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Do not start your campaign until the expiration date of your ad campaign.
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Click "View Ad Statistics" after your campaign is finished.
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You can check the results of your campaign.
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Continue to repeat steps 13-16 until your business has the right settings.
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Start advertising!