WSB is one of Atlanta’s commercial AM radio stations. It serves as the flagship station of the Cox Media Group. This group also controls the local NBC TV networks and ABC television networks. Since the 1940s, WSB was the home of the "Atlanta Braves," the name of the local Major League Baseball player, and the University of Georgia Bulldogs Radio Network. In its early years, WSB was a separate broadcast station with popular music and easy listening. But, WSB became a full-service radio station.
In the 1920s, a second entertainment wavelength was set aside by the Department of Commerce for local broadcasters. The "Red Network", a NBC radio network, featured a variety radio shows, dramas and sports as well news. Although WSB was not a part of this network, the station was the aforementioned NBC's first official television affiliate.
WSB's list of notable feats is long, but it's hard to deny the aforementioned NBC's red network was one of the most innovative and successful in the country. The trademark three-tone NBC chimes, which WSB created in the early days of television, is one of the most notable examples. These chimes were first heard in Atlanta and had the greatest influence on the success of NBC's flagship television channel. Another notable fact is that WSB carried the first television news program that was "statewide", something that no other local television station had done. Wright Bryan, a war correspondent who reported on the D-Day Invasion, and Russ Spooner are other notable WSB alums.
Not to be left out, WSB's list of gimmicks includes a wacky name and a slew of TV-related accolades. For instance, WSB is the second-oldest TV station south of Washington, D.C., and the second-oldest to ever sign on the air in Atlanta. WSB-TV first aired on Channel 8 in September 1948. When Cox bought WSB, in 1980 the station was moved to Channel 2 where it was joined by WXIA TV. WSB's other major coup was the acquisition of the Atlanta Hawks, who joined the fray in 1995.
FAQ
What is an ad-campaign?
An advertisement campaign is a series containing advertisements to promote a product. It may also refer to the entire production of such ads.
The Latin word for selling is "ad." Marcus Terentius Varro (116–27 BC), the first known user of the term "ad" used it to mean "to make sales."
Advertising campaigns are often carried out by large agencies or companies. They may involve many different media types, including print, television, radio, internet, etc.
Advertising campaigns typically last for several months and have specific goals. Advertising campaigns can have different goals. Some are focused on increasing sales while others generate awareness.
What is branding exactly?
Your brand is the way you express who you are and what your stand for. It is how people remember your name.
Branding is all about creating an identity that makes your company memorable. A brand does not only include a logo, but includes everything that you look like and how your voice is used by employees.
Customers feel more confident buying from your company if they have a solid brand. They know what they're getting. It gives customers confidence when choosing your products over the ones of other competitors.
A good example of a well-branded company is Apple. Apple's brand is well-known for its stylish design, high-quality products and outstanding customer support.
Apple's brand has become synonymous with technology. Apple is synonymous with technology.
It is a good idea to create a brand prior to starting a new company. This will give your brand a personality.
What are your thoughts on television advertising?
Television advertising is an extremely effective medium for reaching many people at once. It was also very expensive. However, if you use it well, it can be incredibly powerful.
Although there are many types of TV ads available, they all share certain characteristics. The first thing to remember when planning any type of TV ad is to ensure it fits into its category. Do not attempt to run a lifestyle advertisement as a product advert. Your message must be consistent throughout the campaign.
Second, prime-time hours are the best times to air your ads. This is because TV viewers often relax while in front of the screen. You want them to be relaxed enough to focus on your words.
Don't assume that just because you have lots of money, you will achieve great results. In fact, the opposite may be true. According to University of California research, commercials airing during popular shows are less likely to be seen and sell more products than those which air during unpopular shows. It is important to do the right thing if your TV advertising budget is large.
Advertising: What is it?
Advertising is an artistic art form. It's not just about selling products. It's all about creating emotional connections between people with brands.
Advertising is about telling stories and using images to communicate ideas.
It is important to communicate clearly and persuasively. Your target market should be able to relate to the story you tell.
Advertising is therefore distinct from other forms communication such as writing and public speaking.
Because when you create a successful ad campaign, you are creating a brand identity for yourself.
This is how you are memorable. People want to remember you.
How do I choose my target market?
Begin by talking to yourself and people close to you. Ask yourself "Who am I trying reach?" if you aren't sure where to start.
Ask yourself these questions: Who are the most influential people in my industry? What problems do they have to deal with every day? Which are the smartest people working in my field? Where do they hang out online?
Return to the beginning. Why did you start? What problem were you able to solve and how did this happen?
These answers will help to identify your ideal clients. Learn more about them and why they choose to do business with you.
You can also look at your competitors' websites and social media pages to find clues about whom they cater to.
Once you've identified your target customers, you'll need to decide which channel(s) to use to reach them. If your company offers services to real estate agents you might make a website that targets home buyers.
If you provide software to small businesses, you could develop a blog targeting those companies' owners.
You could also create a Facebook account for teens if you sell clothing. You could also set up a Twitter account if your restaurant is a business owner to help parents find kid-friendly restaurants.
It is important to remember that there are many methods of getting your message across.
What is affiliate Marketing?
Affiliate marketing allows you to make money by referring people to other websites that sell products or services. If someone buys from your product, you get paid by the owner.
Affiliate marketing relies on referrals. Referring people to your website is all that's required. Simply refer people to the website.
You don't have to sell anything. It's easy to sell just as much as it is to purchase.
It takes just minutes to set up an account as an affiliate.
You will get more commission if you refer more people.
There are two types:
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Affiliates who have their own websites
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Affiliates who work for companies that offer products and services.
Why should you use social media to promote your business?
Social Media Marketing (SMM) allows you to reach customers where they are - on social networks such as Facebook, Twitter, LinkedIn, YouTube, Google+, etc. You can also target specific audiences within these networks by using keywords.
Because it is cheaper to market online than traditional advertising methods, this advertising method is more cost-effective. It also allows you to build strong relationships with your current and potential clients.
It is simple to get started using social media for your business promotion. All you need to get started with social media is a smartphone or a computer, and an internet connection.
Statistics
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- It's 100% reliant on your website traffic. (quicksprout.com)
External Links
How To
How to show ads on a website
Ads are essential for any business. They allow you to reach potential customers and keep them coming back.
Ads also let you promote your products and services without spending money directly on advertising.
Google Adsense allows you to display text or image ads on your blog, website, forum or other online content.
Google Adsense lets you earn revenue for each click on the ad links on your website. You don't have to write any code to set up your ads.
To get started, just sign up for a free account at www.google.com/adsense. Follow these steps to get started:
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You can create ads with the Ad Builder tool. The tool lets you create different ads, including text, images, video, and interactive ads.
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Once you have created your ads you will need to upload them into your AdSense account. Select "Upload" from the "My Ads” section of the left-hand menu bar.
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Next, add keywords relevant to your product or services to ensure that your ads are displayed in search results relevant your niche.
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Copy and paste the ads in the appropriate places on your website. After you do this, your ads will automatically be uploaded to your website.
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Clicking on an advertisement will take visitors to another page of your website, where they can shop for your products and/or services.
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You earn when someone clicks an AdSense advert.
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Go to the My Account tab, located at the top of the AdSense dashboard. There you will find reports detailing the performance of your ads.
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Your earnings can also be downloaded as a CSV.
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If you want to increase your earnings, you can make changes to your ads or change your target audience.
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You can also pause or remove your ads at anytime.
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We are available to answer any questions.