Coast Outdoor Advertising is one of the largest billboard companies operating on Vancouver Island. Their services include digital, static, as well as lighted billboards. The company operates 200 of these ad spaces across the island. These advertising structures can be used to promote your business. They are effective, especially when they are combined with other forms advertising.
Coast Outdoor Advertising is a family-owned company that offers several different options for businesses interested in marketing their products and services. In addition to a large number of billboards, the company also has an advertising plant and a bus station. Since 2012, Darren McLean is the company's chief executive. He graduated from the University of Victoria and holds an economics degree. This gives him great experience in leadership of small-medium businesses.
Coast Outdoor Advertising specializes on advertising on Vancouver Island. These include Chemainus and Courtenay as well as Departure Bay, Duncan and Mill Bay. Qualicum Beach is also included. It also serves Vancouver, the lower mainland, and other OOH markets in BC.
There are several benefits to using outdoor advertising, not least of which is the fact that it fits into most budgets. Additionally, it's an effective way to reach a diverse audience. An outdoor structure designed well can make all the difference, whether you're looking to promote a national brand or local business.
It's always a smart idea to look into the various types of advertising space that is available when choosing the right location for your advertisement. The right ad location will ensure that your message is visible to your target audience. Finding the right balance between effectiveness, cost, and price is key to outdoor advertising campaigns. There are many ways around this problem. Your choice of outdoor structures can make a big impact on your marketing success, whether you choose a static billboard or a sleek digital display.
Another advantage to using a billboard? It comes in different shapes and sizes. Wallscapes are a great way to make your billboard stand out. They offer an eye-catching and unique format. Wallscapes are a clever marketing strategy that is sure to get noticed by your target consumers.
It's hard to choose from the many options. One way to do this is to use a service that can find the right location for you. For instance, AdQuick can provide you with a list of the best possible locations. The location's cost will vary depending on its size and the demographics. An online tool like this will help you to find the most profitable locations for your advertising dollars.
Coast Outdoor Advertising might be new, but its founders have been in the business for more than 30 years. Doug McGregor started the company in 1975. The company now has hundreds of billboards around Vancouver, BC. Among its notable features are lighted digital billboards and premium placement on bus ads.
FAQ
How can I choose my target audience
Begin by talking to yourself and people close to you. If you don’t know where or how to start, ask yourself "Whom are I trying to reach?"
Ask yourself these questions: Who do you consider the most influential in your industry? What are their biggest challenges? Who are my top-ranking people? They hang out online.
Go back to the beginning when you started your business. Why did your start? What problem did you solve for yourself, and how did you do it?
These questions will enable you to identify your ideal client. They will also reveal their personality and reasons for buying from them.
Look at your competitors' sites and social media pages for clues as to who they cater.
Once you have identified the target customers, it is time to decide what channel(s) you want to use to reach them. You might, for example, create a website to target home buyers if you offer services to real-estate agents.
You could create a blog if you offer software to small business owners.
A Facebook page could be created for clothing sellers. For parents who are looking for child-friendly restaurants, you might set up your own Twitter account.
You have many options to convey your message.
What is an Ad Campaign?
A campaign is a series advertising messages that are designed to promote a product. This could also include the entire production of these ads.
The Latin word for "to Sell" gives rise to the term "ad". Marcus Terentius Varro, 116-27 BC, was the first to use it. He used it as a verb that meant "to make a sales."
Advertising campaigns are usually done by large companies and agencies. Many media types can be used in these campaigns, including television, radio and print.
Advertising campaigns are typically long-lasting and have clear goals. One example is that some campaigns seek to create awareness while others are more focused on increasing sales.
How much does it cost to advertise on social media?
Social media advertising is expensive if you choose to take this route. You will be charged monthly depending on your time on each platform.
Facebook - $0.10 Per 1,000 Impressions
Twitter - $0.20/1000 impressions (if applicable)
If you send out invitations to Linkedin, $0.30 per 1,000 impressions
Instagram - $0.50/1000 impressions
Snapchat - $0.60 per 1,000 impressions ($0.40/user)
YouTube - $0.25 Per 1,000 Views
Tumblr - $0.15 per 1,000 impressions for text posts.
Pinterest - $0.05 per 1,000 impressions per month
Google + - $0.15-$0.20 per 1 million impressions
Tumblr- $0.15-$.20 for 100,000 impressions
Vimeo - $0.20 - $0.25 for 10,000 impressions
Soundcloud: $0.20-$0.25 Per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg – $0.20 - 0.25 per 1000 diggs
Reddit – $0.20-$0.25 Per 1000 Comments
Wordpress - $0.20 - $0.25 for 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What should you know about radio advertising
Understanding how different media interact with each other is crucial. All media forms can be considered complementary, rather than competing.
Radio advertising can be extended to television. It complements TV by reinforcing key messages and providing additional information.
TV commercials are often too long for radio listeners. Radio ads tend to be shorter and more affordable.
What should you know about printing advertising?
Print advertising is an effective way to reach consumers. It is used by many companies for promoting products and services. The goal is to get the consumer's attention.
Print ads are usually one-page long. They contain text, images, logos, and any other graphics. Print ads can also contain sound, animation, videos, and hyperlinks.
The following categories are the most common types of print advertisements:
1. Brochures – These are large format printed pieces that are intended to draw people into stores. Brochures are filled with eye-catching designs, colorful pictures, and attractive graphics.
2. Catalogues – These are smaller versions to brochures. They are sent to customers who have requested specific information.
3. Flyers are small pieces or paper distributed at events such concerts and fairs. They are generally free but must be paid for if they are handed out at retail outlets.
4. Posters – These are larger versions for flyers. They are displayed on walls, fences, and buildings. They are typically created using computer software programs that aim to attract the attention of passersby.
5. Direct mail: These are postcards or letters that are sent directly by post to potential customers. Companies send these out periodically to remind existing customers about their business.
6. Newspaper Ads are placed in newspapers and magazines. They can be quite lengthy and often include text as well as images.
Advertising what is it?
Advertising is an art. Advertising is not about selling products. It's about building emotional bonds between brands and people.
Advertising is about storytelling and using images to communicate ideas.
You must communicate clearly and persuasively. And you need to tell a story that resonates with your target market.
This makes advertising different from other forms of communication, such as public speaking, writing, or presentations.
You are building a brand identity when you run a successful advertising campaign.
And this is how you become memorable. People want to remember you.
What is branding?
Branding is how you communicate who you are and what you stand for. It is how people remember your name.
Branding is about creating a unique identity that distinguishes your company. A brand is not just a logo but also includes everything from your physical appearance to the tone of voice used by employees.
Because customers know exactly what they are getting, strong brands help them feel confident in purchasing from you. This gives customers the confidence to choose your products over other brands.
Apple is a great example of a brand-named company. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple's brand has become synonymous with technology. People think of Apple whenever they see a computer or smartphone.
If you're considering starting a new business, you should consider developing a brand before launching. This will give you and your business a face.
Statistics
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
External Links
How To
How does one place an advertisement on a billboard?
While billboards have existed since the late 1800s they became more popular after World War II, when they were installed along roadsides and highways. Most billboards are text-based advertising. Some also include photographs or artwork. Some billboards display static messages, while others display information that changes frequently, such weather forecasts, stock prices and sports scores.
While most billboards are outdoors displays, indoor versions are available. Outdoor billboards are usually seen by motorists passing by them several times per day. Indoor billboards may only be viewed once every few year. The most common outdoor billboard style is the "cubic". It is made from three layers -- two sheets each of glass and a layer with fiberglass mesh. This design allows air circulation through the billboard. It keeps it cool during hot weather and warm during cold.
Billboard Advertising Inc. has many of North America's most prominent billboard advertising firms. Advertisers pay them to advertise on their billboards. These companies then sell space on their billboards to advertisers. These spaces are sold to advertisers depending on the amount they plan to spend on advertising. These advertisers often choose the best location for their ads depending on how many people they are likely to see.
Billboard Advertising Inc. sells advertising space. It also has agreements with local governments to place signs on public property. Some cities allow billboards everywhere, others only in certain areas. For example, Chicago requires that billboards be no more than 1,000 feet from any highway. Other cities stipulate that billboards must be at least 500 feet away from any school or church.
Billboard Advertising Inc. has agreements to promote products and/or services throughout the United States.